New Alica Group investments in Nayarit
In a strategic meeting that reinforces Alica Group investments in Nayarit, executives from Coca-Cola México and Embotelladora del Nayar — a company belonging to Alica Group— met to evaluate the recent positive results and plan new investments to boost the brand’s presence in the state.
The meeting included Luis Felipe Avellar, President of Coca-Cola México, and Enedith Inzunza, Director of Franchise Operations for the Northern Zone. Representing Alica Group were Antonio Echevarría García, Vice President of the group, and Ricardo Leyva, General Manager of Embotelladora del Nayar.
They recognized the outstanding performance in Nayarit, including improvements in logistics efficiency, stronger commercial strategies, and social responsibility initiatives in the region.
As a result, joint action plans were created to expand Alica Group investments in Nayarit and support Coca-Cola’s continued growth. This collaboration stands as a successful strategic alliance that benefits both the economy and society of Nayarit.
The best in Latin America
Embotelladora del Nayar has been recognized as the best Coca-Cola System bottler in Latin America, with a positive impact that has reached international levels and solidified its role in the local economy.
Both Coca-Cola México and Alica Group agreed to continue working together to strengthen infrastructure, create jobs, and promote innovation in the region.
