Employees Complete ICAMI Training Program in Commercial Management and Strategic Sales

With 26 employees participating, Grupo Álica strengthens its team’s commercial and leadership skills through a training program developed in collaboration with ICAMI.

With the goal of strengthening commercial skills, fostering leadership, and improving customer service, 26 employees from different Grupo Álica companies have completed the Commercial Excellence Program, a training initiative developed in collaboration with ICAMI, a center specializing in executive education.

Concluye programa de capacitación ICAMI

Throughout 18 sessions, participants gained tools and knowledge focused on decision-making, commercial management, building stronger customer relationships, and addressing the main challenges they face in their respective areas of work.

During the closing ceremony, Juan Antonio Preciado Echevarría, shareholder of Grupo Álica, highlighted that employee training has been a priority for the organization since its beginnings, a commitment championed by his grandfather, Don Antonio Echevarría Domínguez, throughout the business group’s 54-year history.

He also noted that continuous employee development is directly reflected in the quality of service and customer care, making it essential to the growth and consolidation of the group’s companies.

Meanwhile, Lic. Antonio Salas Zapata, General Coordinator of Grupo Álica, emphasized that Don Antonio Echevarría Domínguez established training as one of the fundamental pillars of building successful businesses, creating development opportunities, and contributing to poverty reduction.

In this regard, he encouraged participants to put the knowledge and tools they had acquired into practice, turning them into actions that improve their performance and strengthen their teams’ results.

At the end of the program, employees agreed on the value of this learning experience and highlighted how the knowledge gained would help them strengthen their leadership, take on new challenges, and perform their commercial responsibilities with greater confidence and more effective tools.

Through initiatives like this, Grupo Álica reaffirms its commitment to developing its human talent, embracing continuous training as a strategy to drive business growth and deliver better customer service.