Enrique Echevarría Aldrete was born in Tepic, Nayarit, on September 4, 1981. He is married to Diana Patricia Hernández Rodríguez, with whom he has three daughters: Valentina, Julieta, and Emma.

At the age of 15, he left his hometown to study abroad. Later, he returned to Mexico to continue his education at Tecnológico de Monterrey, Guadalajara Campus, where he graduated with a Bachelor’s Degree in Business Administration.

Mr. Enrique began his involvement within the Alica Group by performing operational activities within the company. He then joined the board of directors and administration, eventually being appointed Director of Alica Group.

Currently, with the support of Alica Group, he has established a hotel and event hall group, in addition to leading one of the most important business chambers in Nayarit, Coparmex.